Anti-wrinkle treatments are our bread and butter. They comprise more than 50% of our clinic’s treatments. And besides religiously using the ZO skin care morning and night, it’s the one treatment that I regularly have done. But what are they, and why are they so popular?
The use of purified botulinum toxin in medicine dates back to the 1970s. However, it’s use in cosmetic medicine was an ‘accidental’ discovery. It was noted that many patients treated for blepharospasm had ended up with an improvement in static and dynamic lines in the treated area. This led to a small, but significant clinical trial (published in 1992) which confirmed patients treated between their brows had a marked improvement in frown lines.
Following from this there was a surge in popularity of injectable treatments, leading to FDA approval (and TGA approval in Australia) for cosmetic uses of botulinum toxin. These days, the growth of the industry is continuing, with cosmetic injectables becoming more mainstream and easily accessible.
For myself, I consider anti-wrinkle injectables to be a near perfect treatment:
- They’re relatively safe
- They’re quick (treatments only take a few minutes)
- They’re effective
- There are minimal side effects
- They’re relatively painless (it still is a small needle, so there may be a slight pinch)
The downside? They’re still costly, and they don’t last forever. The most popular treatment (frown lines), will generally cost between $160-$240 and last for 3-4 months. But balance that against how many times we’ve been duped into buying an expensive serum that promises to remove wrinkles? And over time with repeated treatments, lines return softened, akin to ‘turning back the clock.’ Speaking from personal experience, my frown lines and Crow’s feet (lines around my eyes) are better now (after the product has worn off) than they were 5-10 years ago.
By now you may be wondering if anti-wrinkle treatments are suitable for you. I never put an age limit on treatments, I treat the skin and the lines. I’ve seen 18 year olds with deep set lines and leathery skin, and I’ve seen 50 year olds whose skin is smooth as a baby’s bum. In general, if muscle action is starting to lead to permanent, static lines, then you’re a candidate for treatment. Once a line becomes deeply set, we can only aim to soften (or fill). Injections are also beneficial for a number of medical conditions including excessive sweating (think underarm), headaches, and teeth grinding/jaw clenching.
If any of that sounds interesting and you’d like to chat more about it, give us a call and come in for a consult. We’d be happy to see you.
Until then, I hope everyone has a safe and enjoyable (and wrinkle free) holiday season, and we’ll see you in the New Year!