Let’s get one thing straight before I start. I’m not a writer. I never have been. In fact, high school English was one of my worst subjects. I’ve always been more of a science/maths guy, which led me into the career I have chosen.
I have been encouraged to blog by a friend and business adviser, so I’m going to give it a creative whirl. What better way to start than to write about my experience with him, and what I’ve learned over the past 8 months at Inject Skin.
I opened this clinic last July to offer what I consider to be the best products, treatments, and service at an affordable cost compared to the other boutique skin clinics. I aligned myself with companies with proven track records, and who are all leaders in their particular field. I thought that this would be enough to be successful. I cast a wide net on advertising, wasn’t thinking much about digital presence, and didn’t consider brand persona or strategy. It was very much a “If you build it, they will come” mentality. Turns out, a lot more is involved in operating a successful business (who knew, right?).
Our brand found its own (vague) direction, but it was never discussed, written down, or conveyed adequately on our social media, website, or advertisements. Only recently, with the help of this friend, and a few exercises with the Inject Skin team, have we put pen to paper, and really started to focus our efforts.
So who are we? This was the simple question put to us. Interestingly, the three of us used the same descriptors to convey what we are about:
This has always been in the back of my head, but being encouraged to write it down shifted something. It was a lightbulb moment; it has given us a brand persona, and to an extent a mission statement. These six words will be backbone of what we do moving forward.
Through only a few short meetings, I have learned a lot, and the more I learn the more I realise how much I don’t know. It’s almost a miracle that we have gotten this far! I can’t thank this guy enough for what he’s shown us.
So… with his encouragement you’ll be getting fortnightly insights into my thoughts on the industry, insights into current trends and products, and learn about our team and treatments. And maybe, just maybe, I’ll turn into a bit of a writer.
I hope you enjoy.
Dr. David Ballantyne